Gateway Blend
  • 13-Sep-2017 to 16-Nov-2017 (CST)
  • Marketing
  • St. Louis, MO, USA
  • Full Time

Gateway Blend is a St. Louis based content publisher that maintains a portfolio of sites with millions of readers each month. We are looking for an analytical digital marketing associate to assist in the day-to-day management of analyzing performance data. The position will also be responsible for targeting/trafficking ad campaigns, researching new opportunities for page experience tests, launching tests and monitoring the results. This position is best suited to people who thrive on problem solving, data analysis and working with large data sets to identify new revenue opportunities. The ideal candidate needs to be very detail oriented, organized and have analytical experience.

Responsibilities:

  • Manage, traffic and optimize advertising campaigns across multiple advertisers and web sites
  • Analyze metrics and numbers to monitor for proper delivery, performance and discrepancies
  • Collaborate actively with the rest of the team to ensure resolution of day-to-day issues and implement new processes to optimize the existing operation
  • Research and pitch ideas for page experience/layout tests, including setting up new tests and analyzing the results

Requirements:

  • Bachelor's degree
  • Proficient in MS Excel/Google sheets
  • Experience/education in statistical analysis concepts/strong problem solving
  • Ability to digest large amounts of information to provide presentable and actionable data
  • Ability to manage multiple tasks in a fast-paced, deadline driven environment
  • Strong written and oral communications skills
  • Genuine curiosity with how things work; motivated, self-starter
  • Interest in digital advertising, social media and web trends
  • Strong track record of setting and achieving goals
  • Extremely well organized and high level of attention to detail

Preferred but not required:

  • Familiar with MySQL or other database and analytics tools
  • Experience with web design and CSS
  • Familiar with testing methods A/B testing methods
  • Knowledge of the advertising/publishing industry
  • Basic understanding of desktop, mobile, video and other types of ad units
  • Experience working with third party ad servers and networks
Gateway Blend
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